When you choose sales force automation software, look for one that can send follow-up letters or emails, update sales opportunities, schedule sales meetings and track contacts. These are time-consuming activities that every sales rep needs to complete. With the right software, however, you can greatly reduce the number of office hours your sales reps require each week.
When a customer complains your sales reps should not have to make multiple phone calls to customer service reps and operations personnel to repeat the customer’s complaint. With sales force automation software, customer interactions are stored in a centralized location.
Your salespeople should be finding more time to be in the field if your sales force automation software is a good fit for your organization. The administrative tasks should be slashed significantly, and time spent poring over sales reports should be replaced by summaries that highlight areas of opportunity.
Instead of running various reports or requesting pipeline information from individual sales reps, sales force automation allows your sales manager to have access to summaries of activity, customer complaints that occurred that week and information about potential opportunities.