Monday, March 31, 2014

3 Keys to Successful CRM (Regardless of Who You Are)

CRM (Customer Relationship Management) systems have been with us for decades, yet most sales forces don't get the most out of theirs. I see this with small businesses and large global clients. It's a big investment with little adoption. It has high expectations and low perceived value.  There's lots of data, but limited insights.  But how can this be when so much sincere effort has been invested in making CRM a game-changing innovation?

Ironically, many sales forces don't get the most out of their CRM system because they literally try too hard.  They want their CRM to be the omnipotent center of their sales universe from day one.  The expect it to be the single, all-knowing hub of all selling activity and information. If that sounds like your organization’s desire, then we would offer you only four words counsel:  Good luck with that.

The number of companies that we’ve seen succeed with this center-of-the-universe strategy out of the gate can be counted on one hand.  And the number that we’ve seen fail is, well, all of the rest.  If you want to have a successful CRM strategy, regardless of the scale or scope of your sales force, then here are 3 fundamental strategies that could put you on the right path:

1. Keep It Simple

The French philosopher, Antoine de Saint-Exupery, said that perfection is achieved not when there is nothing more to add, but when there is nothing left to take away.  And so it is with a CRM system.  We’ve seen company after company add as many bells and whistles to their CRM tool as technically possible too quickly, and they did so with the best of intentions.  Yet they typically realized poor outcomes.  The fewer tabs, the fewer fields, the fewer functions you can get away with in your CRM tool, the better.  Add features and functions to build on to a workflow that is established.

2. Focus on the Things that Matter

Salespeople need focus, and sales management, candidly, is not good at giving it.  We tell salespeople that everything is important, and in no place is that more evident than a CRM system.  When you’re choosing those few tabs, fields, and functions that should survive in your tool, choose the ones that will focus your sellers on the things that really matter.  CRM should be put in place for one reason primarily: to make salespeople more productive.  Any distraction from that focus is a waste of bits and bytes.

3. Remember, CRM is for the Reps

If we are honest with ourselves (and even if we’re not), CRM systems were originally sold as a fantastical reporting machine for senior leadership. Consequently, it functions tremendously well at generating management reports.  However, that’s not the best use for CRM.  The ideal role for CRM is to make it easier for salespeople to do their jobs.  How can it enable better selling and improve buyer/seller interactions?  That is the riddle that needs to be solved.  And when you finally solve it, user adoption, perceived value, and field-level insights will soon flow from your CRM tool effortlessly.
These three strategies will lead to highly successful CRM implementations.  We measure CRM success by its ultimate sales outcomes, not by its technical merit.  CRM is an extremely powerful technology that can flex and grow to amazing heights.  And therein is the problem.  If you want to succeed, tame your ambitions.  Focus on the few important things that will make sellers better.  And then, miraculously, CRM will become the game-changer that we all want it to be.

Friday, March 28, 2014

Job Hunting? 50+ Questions to Help You Interview Your Interviewer


Looking for a promotion, career change or a new job? When preparing for your next interview, it’s one thing to get your resume and yourself in order, along with intelligent responses to the questions that you’ll be asked during the interview process. However, to best separate yourself from the other candidates and find the ideal position for you, develop your list of interviewing questions to ask at the right time, so that you are well prepared to interview the interviewer.

Whether you’re looking for an internal promotion, a career change or a new job, at some point, you’re going to have some interviews lined up. As a potential candidate for the job, you may be feeling confident and prepared for the interview process. You’ve made a list of the questions you anticipate that you will be asked during the interview process and practiced answering them with well thought out, intelligent and compelling responses. You feel that you’re well positioned and ready to distinguish yourself from the other candidates that you are competing against.

However, to truly separate yourself from the rest of the pack and make yourself memorable and a fit for the position in the eyes of your next potential employer or boss, make sure you are also prepared to interview the company that you may be working for.

The Interview Process Goes Both Ways

I’ve coached thousands of professionals around career transitions to help them find the ideal career for them. We begin by identifying what their ideal job and career path would look like, along with the skills, attitude and characteristics needed to succeed in that position. We discuss the various industries, the companies to target and how to go about identifying those ideal companies.
Then, we work on their CV or resume to ensure that it is best aligned with the position they are interviewing for. When the time comes, we then discuss the companies they are interviewing with, conduct our due diligence around these companies and review the interviewing process each company would put them through. We anticipate the number of interviews they may be going on for that position, along with who they may be interviewing with and what might be asked of them throughout this process.
I coach each client around how to effectively communicate and present themselves to ensure they are the candidate of choice and secure that desired position. We talk through many of the questions that their potential employer could or would ask them during the interview process and how to best respond to each question. We discuss hygiene and the appropriate attire to wear during the interview. We simulate different scenarios (individual interviews, group interviews, simulation exercises, writing exercises, shadowing or joint field rides with other current employees or salespeople, etc.) so they feel confident and prepared for every question, exercise, challenge and request that’s thrown at them.
Yet, while many people go through this process in preparation for their next job interview in order to make a positive, lasting impression, there’s one area I see candidates often step over which I ensure never gets missed. That is, what are the questions that you, the candidate, need to ask your next potential employer?

The Cost of Not Interviewing the Interviewer

What many people who are desperately searching for their next job don’t realize is, the interview process goes both ways. At some point during the process, the interviewer will ask you if you have any questions about their company and the position.
Whether you realize this or not, how you respond to this question and the questions you respond with will either make you a prime candidate or quickly disqualify you.
As someone who’s been in the interviewing seat for many years, I always ask candidates, “So, what questions do you have or what else would you like to know about this position, our company, me, as well as your responsibilities and expectations regarding your performance?” And yet, I’m always amazed when the response I hear is, “No, I don’t have any other questions.” As an employer, you want to question those candidates who don’t interview you.
What these candidates don’t realize is, this very response, by default, has already eradicated them from the pool of candidates. Why? Because if you are not asking me certain questions, that is a warning sign of several possible scenarios that get my spider senses tingling.
  1. You may not be that interested in the position.
  2. You may not have put enough thought into this position to assess if it’s even right for you.
  3. You are desperate and are looking to take any job you can get, whether or not it’s a good fit for you and the company. And even if you are offered the job, there are too many studies and data points that demonstrate a direct correlation between job satisfaction and individual performance. In other words, if you’re not happy at your job or don’t deal well with change or the current work environment, you run the risk of becoming that toxic employee. No employer wants someone like this to poison the well; that is, their team, their culture and most important, their customers.
  4. You are intimidated or scared to ask the questions that you know need to be asked. As such, is this the type of confident and forthright candidate a company would want in the first place? Or, are you sending a message to the employer that you’ll be the type of employee who just sits back and internalizes all the negativity and what you don’t like, until the point of eruption or worse, quietly gets other people to join your rebellion. Enter the consummate complainer.
  5. If you’re not asking the right questions now, what questions, facts or responsibilities regarding the position are going to come up later after potentially being employed that would make you and the company realize you were the wrong hire?
  6. You’re making tons of assumptions about the position and about your manager; possibly based on some past experiences. As such, if and when you get hired, you then find out that the position you thought you had secured was not what you wanted at all. So, you wind up leaving or getting terminated; costing you, as well as the company time and money.

You Want the Job But Are You a Fit?

While you may feel that you’re a fit for the industry and even the company, it doesn’t mean that the company is a good a fit for you.
After all, if you don’t uncover the facts and the specifics surrounding the position, then even the most attractive opportunity can quickly turn into a disaster.
This includes but is not limited to the people you’re working with, the manager you’d be reporting to, the daily responsibilities and demands of the position, the hours, the amount of travel required, the type of customers you would be working with, the amount of cold calling or business development activities required, the actual product or service you would be selling, future career opportunities, even the company’s position and reputation in the marketplace.

Employers: Be On the Lookout for These Questions to Best Assess Your Candidates

If you’re the interviewer, be mindful of these questions as well, for a couple of reasons. First, if you’re anticipating being asked these questions, you can best prepare an intelligent, concise response for each one. Second, if I was interviewing someone for a position and they didn’t ask me many of the questions I’ve listed below, they would automatically be disqualified as a candidate. Reason being, the questions that a candidate would ask demonstrates the time, care, importance and attention they are putting into this process to ensure that it’s a win-win for all.
Below, I’ve shared over 60 questions broken down into three distinct categories that anyone who’s interviewing for their next job needs to consider asking their potential employer in order to position yourself as someone who cares enough to ensure alignment and whether you’re a good fit for the job, rather than someone who appears desperate to get any job they can.
It’s one thing to narrow down the industry or profession you want to work within. However, every company has its own unique culture, product and service, methodology and most important, leadership style. While all the questions listed here may not be applicable for you, since many of the questions are focused around the type of job you’re vying for, choose the ones you feel are most aligned with the position you’re trying to secure, along with the questions that provide you with the non-negotiable intel you need in order to assess whether or not this job is for you.
Realize that you won’t be able to ask all of these questions, especially during the very first interview and note that these questions are not listed in any particular order. So, take the time to pinpoint the essential questions you feel will provide you with the information and facts you need to best assess each opportunity.
Once you know the company’s interviewing process, take time to strategically map out the specific questions you would ask during each interview. Finally, when it comes to these questions, make sure that you identify the right person in the company who would be most suitable to answer certain questions, along with the appropriate number of questions to ask during each interview.

Job Specific Questions

  1. What are the specific responsibilities and expectations of this position? (What are your expectations of the person who fills this position?)
  2. What does a typical day look like? Can you please describe what a typical day/week would look like in this position? (What are the hours, activities, responsibilities, results expected, etc.)
  3. Would I have the opportunity shadow one of your salespeople (in the office, during a sales call, in the field, etc.)
  4. Who would I be reporting to? Who is my supervisor/manager? Is there anyone else I would be reporting to? (Example: A dotted line manager, cross functional team manager, etc.)
  5. If the person who is interviewing you is not going to be your direct supervisor, ask, “Will I have an opportunity to meet with the person who would be my manager?”
  6. What are your specific expectations of the people on your team?
  7. How much travel is involved?
  8. How can I make your job easier? (If the person you’re speaking to is your next potential manager or someone you would be working with.)
  9. Other than achieving certain sales targets, how else do you measure performance? (How is performance measured?)
  10. How do you define success in this position?
  11. When making a hiring decision, how much weight do you place upon social media profiles? (LinkedIn, Twitter, Facebook, Instagram, etc.)
  12. What type of (sales skill, service, HR, product, leadership, etc.) training /development is provided? How frequently? (What type of ongoing training and coaching is provided? How consistent is the training that’s provided? What type of training is provided beyond product training?)
  13. What did the previous person in this position do well?
  14. Is this an open position you’re looking to fill or a new position? (Why are you hiring now?)
  15. (If replacing a prior employee) What could the prior employee have done differently to succeed in this position? (Why did they leave?)
  16. What current projects and timely initiatives are you working on now?
  17. What type of support would I have? (Example: A sales desk, customer support, account manager, inside salespeople, assistant, etc.)
  18. What are the top priorities of the company right now?
  19. Who else would I be interacting with? (Do I sell as an individual contributor, do I work with a team to sell, do I work with cross functional teams, peers, managers, etc.) What teams will I be working with? How will I be engaging with them? How often?
  20. How are your leads/prospects generated?
  21. How much prospecting/cold calling is involved?
  22. Would I be managing an existing client base/book of business? (Would I be assigned a specific territory to manage?)
  23. Can you please walk me through your typical sales cycle? (How long is your sales cycle? )
  24. What type of sales strategy and methodology do you train your salespeople on? (Do you have a defined sales methodology?)
  25. Who else would I need to collaborate with throughout the sales process? (Other than me, who else would I be working with when engaging with customers and prospects?)
  26. When it comes to selling to your customers, who are the decision makers, influencers and advocates I would need to align with who take part in the decision making process? (What is the process that your customers typically go through when making a purchasing decision?)
  27. Can I talk with some of the people on your team? (Tip: Try to speak not just to the top performer but the mid performer and low performer as well, to best assess what makes people successful in this position/company.)
  28. What skill set and ideal characteristics do you look for that would make someone successful in this position? (What skill set do you feel is most important in this position?)
  29. What kind of experience do you find contributes to the level of success in this position?
  30. How does one typically advance in this company?
  31. Is there a mentoring program offered?
  32. What is the average tenure of a salesperson in this position? What is the natural next step people take after working in this role?
  33. What CRM do you use?
  34. Once hired, can you walk me through your onboarding process?
  35. How soon after being hired do you expect a new salesperson to start performing?
  36. How do you generally reward top performers?
  37. What’s the compensation package for this position? (Base, commission, bonus, benefits, etc.) (Be careful when to ask this question. Do not ask this question early on during the interview process. Typically, this is something that the employer would bring up at the appropriate time.)
  38. How do you see someone in this position advance over the next 3-5 years? Where do you see me advancing within the organization over the next 3, 5, 10 years?
  39. What is a typical career trajectory for someone starting out in this position? What are the growth opportunities available within the company?

General Company Questions

  1. What is your typical interviewing process?
  2. What factors, skills and characteristics do you consider most important when assessing each candidate that would determine whether or not they’re a fit?
  3. What can I expect during the interviewing process?
  4. How can I deliver the most value to the company in this position?
  5. What would make me the candidate of choice for this position?
  6. What is the overall company vision and mission statement?
  7. What are your short term and long term goals of the company?
  8. What are the short and long term goals that you want to accomplish on your team?
  9. What type of growth do you expect over the next few years?
  10. What is your current market share?
  11. How would you describe the culture of the company?
  12. Where do you see the greatest opportunities are for improvement within the company?
  13. Where will the company experience the most growth over the next 2-3 years?
  14. What makes you the industry leader?
  15. How do you plan on maintaining your competitive edge within this industry?
  16. How do you differentiate yourself from your competitors?
  17. Who are your biggest competitors? Why?

Questions Around Leadership/Management Style and Philosophy

  1. How would you describe your management style?
  2. How long have you been in this position?
  3. How long have you worked here? What was your first position when you started here?
  4. How consistent and effective is the management team regarding the coaching and development of their people? (Is there a coaching methodology that’s been adopted within management? Are managers trained on how to coach effectively?)
  5. What’s the most important responsibility you have regarding your position?
  6. Why do you love to work here?
  7. What percentage of the salespeople are hitting or exceeding their sales targets?

Steps to Making Your CRM Integration Strategy Central to Customer Experience‬

Adopting customer relationship management solutions to better connect to customers is a vital step in establishing a more successful business. However, CRM alone isn’t enough. Businesses today are looking at establishing practices that focus on customer experiences, thus giving a springboard to the idea of customer experience management.

These organizations are looking to CRM integration to assist them in giving their customer experience management a boost. In order to pull it off, the integration process has to run seamlessly. The goal is to offer positive experiences along every step of the way because one misstep can foul the entire experience.

CRM integration pulled off without a hitch will offer full use of tools and applications and the continuation of analyzing data, only more thoroughly. All front-office applications will facilitate smooth transactions that are continuously monitored. CRM integration should include assurances that all the information is flowing in the right direction and without anything to block it.

The unfortunate fact of the matter is that most businesses will look at CRM integration in a step-by-step method rather than how the integration will affect the organization as a whole. When the focus is on customer experience the strategy must keep the organization of the plan in such a way that the importance customer experience is never lost.

When the strategy is carried out hastily and without a comprehensive look at the customer experience, you’ll find integrations that work sporadically. Organizations that have done this have used a variety of technologies to pull it off, which causes a lot of problems later due to bad connections and poor management of the technologies. It also makes the solution inflexible and costly to organize.

Organizations that used effective strategies in their CRM integration for better customer experiences made a road map that guided them to a more complete solution. They had total knowledge of their system and knew how to route their customer journey throughout the entire enterprise. They looked at data elements and determined where the end points would lie and how each element would interact with the various systems and interfaces.

The right strategy includes finding the right technology. There is an abundance of open source tools and commercial tools at your disposal, but it’s your duty to figure out which one works best for your organization and your system. Some of the best CRM integration projects have involved the inclusion of a healthy library of connectors to existing tools and platforms, which support API management and the integration effort.

A focus on the experience of your sales department is something that can’t be overlooked. Too many organizations fail to understand the importance of the salesforce in the CRM integration process, thus leaving an important aspect of the organization out of the loop.

Front Row Solutions has not forgotten the importance of the salesforce in the CRM integration process. We built a mobile solution from the ground up so your reps always have what they need at their fingertips. To learn more, contact us today for a free demo.

Wednesday, March 26, 2014

Social CRM is Here for Good‬

One would hope that consumers would be motivated to talk to a wide audience about organizations they’ve dealt with due to positive experiences. However, most consumers are only motivated by a bad experience and a need to get to the nearest computer and spout off on social media.

Social media has helped a good number of businesses connect to a community of users that appreciate their products/services or learn about them. Conversations take place on these social forums and consumers get to “know” each other through these experiences. It’s not all bad, but one thing every organization has learned through the bad experiences of others if not their own is that they must manage their social media presence.

Social CRM has become a tool that organizations can leverage to let social media work for them instead of against them.

Social CRM systems are not that different from what you experience with your current CRM technology; it’s just that the social CRM takes into account the social media sites you are involved in and integrates them. You might have thousands of friends on Facebook and thousands of followers on Twitter, Instagram and Vine. Social CRM will help you keep track of all these accounts and the people who follow you.

Businesses are getting particular use out of something called “social listening.” This is a tool that lets you know when something is said about your company on social sites. Whenever somebody says something good, you’ll know. More importantly, you’ll also know when someone is being critical about what your company has done or hasn’t done.

However, too many companies aren’t giving enough credit to social media and the ways they can integrate their current CRM processes to better communicate with social CRM solutions. Several vendors are offering the tools that one needs to dial in to what the public is saying about your company on social media. However, most would agree that the efforts to date haven’t produced one social CRM tool that will work with all social media sites and your CRM at the same time.

Most companies are using more than one social tool. While more intuitive tools are being developed, companies are urged to continue searching out ways they can better respond to their consumers to establish a more customer friendly environment within their CRM.

One company that has listened to its customers is
Front Row Solutions. At Front Row, we’ve created a salesforce-friendly CRM solution that allows your sales reps a user-friendly CRM and mobile app. We know that CRM can be a valuable tool when used correctly, and we’ve developed a way for sales reps to embrace the CRM technology with a device they use regularly every day. If your sales reps can update customer information and then post about their attention to quality customer care on LinkedIn, how far would the message reach? In the age of social, there is no limit.

Friday, March 21, 2014

Front Row Solutions Offers New Camera Feature on Mobile CRM App

Since the company was established in 2008, Front Row Solutions has been on a mission to be the best CRM for sales reps and sales managers. The company has continually found ways to achieve this mission, including the recent addition of a camera feature to its prized Sales Pro App.

Front Row has an excellent habit of reaching out to sales reps and sales managers actually working in the field to ask them what they want and what they need in their CRM solutions. They've done the same with their Sales Pro App. The answers they got back included a camera feature at the top of the list.

With the camera feature, sales reps will have the ability to use the Sales Pro App to send a picture with their sales report. This picture could be a contract, quote, business card, receipt, grocery store display, competitive brochure, a mug shot of a client, a clients office, a convention, a broken and repaired sign, a classroom, a billboard or a picture of a company's website and a host of other items.

When the camera feature is used, the recipient(s) is automatically notified that a picture is included in a report. (With the camera feature, a sales rep can use automation to notify the recipient(s) of reports that a picture is included.) For instance, a sales manager can be alerted to the fact that a sales report includes a contract. If a signed sample card is included in the report, a compliance auditor can be notified. Service managers need to know if a service call for repairs is needed, which is also a perk of the camera feature.
Furthermore, receipts included in reports will alert the finance personnel; marketing will be notified of a picture of sales display; a client can be sent a picture of an ad that has hit the press or that their company was mentioned. Customer service can automatically receive notifications of sales reports or business cards included in sales reports.

Front Row designed the mobile app so the salesforce can be 100 percent mobile at all times. More importantly, the app is designed to allow these sales professionals the ability to send a report in 30 seconds or less, which is extremely important in getting buy-in from the salesforce. Front Row has achieved compliance rates of 95 percent or better.

Too many companies have had unflattering adoption rates from sales staff from otherwise high-functioning and highly expensive CRM solutions. Front Row made it their goal to find a solution that works equally as well for management as it does for the sales staff, who have a completely different set of expectations in their use of CRM than what is experienced in other departments. The new camera feature is just another reminder that Front Row is creating solutions for the sales force.

About Front Row Solutions
Front Row Solutions (FRS), a North American company, was founded in 2008 to improve the Customer Relationship Management (CRM) process. Designed by former sales reps and drawing from the executive team's 30+ years of experience in all facets of business, the Front Row Solutions CRM system can stand alone or integrate into currently implemented systems, helping sales reps improve revenue and profit by using its fast, user-friendly interface. The Front Row Solutions CRM provides real-time insight to the sales management team, and the fast, easy-to-use system improves sales representatives' compliance on sales reports, empowering the sales management team to fully track rep accountability, performance and a host of other invaluable functions for guaranteed improved profitability.

 For more information, call 1-800-986-0983, email sales(at)frontrow-solutions(dot)com, or visit

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How to Use Customer Relationship Management Reporting to Quantify Your ROI

Prove your answers and show your work. These are phrases we’ve heard going back to primary school, but it remains true in business. Companies that invest big dollars in customer relationship management (CRM) solutions depend on the reporting tools in the solution to prove where the revenue is going to and coming from and all the processes in between. What are the key pieces of information that CRM can provide us in sales?

Client Retention
Connecting with clients and selling to them are two processes that take a lot of time and money. Because of this expense, it’s important to keep the clients you have. This is something companies in every industry learned during the recession as they struggled to keep their heads above water. How do you know your customers are being retained and why are they staying around? Capitalize on your customer relationship management reporting to reveal these answers. If you know why your clients are loyal, you’ll have a better idea how you’re losing the ones that abandon ship.

Sales Call Info
It’s very basic, but very important customer relationship management reporting. Your sales managers need to know who is making phone calls, how many they’re making and to whom. Your CRM should reveal all of this as well as the ratio of calls to sales. Your CRM should also tell you the length of each call and give you an average. This information will reveal your productivity gains.

Up-sell Potential
We’ve established that your existing clients are the most important and deserve your undivided attention. Are you getting your full potential out of them? You could be doing a better job of pointing them in the direction of another of your products or services. Digging into the data provided by your customer relationship management reporting could help you automate processes to provide up-sell potential to these clients.

Personalized Care
Do you know what your clients are worth? You can use your mobile CRM to help you track the value of your individual customers as well as the average value. When you know a client’s value, you can better determine how much time to spend on that client. Furthermore, your information on that client can help you make decisions regarding logistics and production.

Time to Sale
The sales cycle is something that deserves close attention. You should be able to determine by using your CRM the amount of time it took to get a sale out of any client from the time you first made contact with the client. Knowing this sales cycle can help you to establish realistic sales goals. Most decisions you make at your company are time sensitive, which means you have to have an excellent handle on your sales cycle.

Front Row Provides Solutions
Some of the best CRM solutions on the market fail to allow users to get everything they can out of it because of its inability to work well with the sales force. To get a better idea about what your CRM can do for you, adopt Front Row Solution’s CRM integration options. Your salesforce will never again complain about the time they spend filing reports.

Wednesday, March 19, 2014

Mobile CRM App Includes New Camera Feature‬

If your company is like most, you’re always looking for new ways to leverage your customer relationship management (CRM). Unfortunately, too many companies find that their CRM is under utilized in the sales department, most often because CRM vendors fail to offer the user experience that works with the salesforce. Front Row Solutions has sprung into action to help companies like yours get better adoption rates from your sales force. We’ve also developed a camera feature for our mobile CRM solution.

A CRM Solution for Sales by Sales
At Front Row, there are two reasons we know what the salesforce needs. First we are former sales reps with years of experience in the field. Second we asked sales reps currently in the workforce what exactly it is that they need in their CRM.

We developed a mobile CRM app that allows sales reps to enter information for their sales reports and send it to any number of people that need to see it in 30 seconds or less. Your salesforce needs a CRM solution that allows them to spend less time entering data and more time on sales calls, and we delivered. Now, we’ve added a camera feature that increases the usability of the app.

Automatic Notification
Sales reps can use the camera to grab quick photos of contracts, displays, receipts, business cards, quotes, mug shots of clients, clients’ offices, competitive brochures, classrooms, broken signs that need repair and just about anything else that sales reps need to take photos of and include in their reports. When a picture is attached in a Front Row mobile CRM report, recipients get automatic notification that a picture has been included in the report.

Compliance auditors, sales managers, vice presidents can all be notified automatically that something that needs their attention is coming their way. For instance, if your sales rep’s report contains a picture of a signed sample card, the compliance auditor can be notified. A picture of a broken sign can be sent in a report and the service manager can be notified. Finance personnel really appreciate having the picture of the receipt attached to reports because it allows them to keep more efficient books.

Achieve 100 Percent Buy-in
In order to get the most out of your CRM, you need every sales rep to participate in entering the information that provides the data from which fact-based decisions can be made. The best way to do that is offer a mobile CRM product with a camera feature that is built to the needs of the sales rep.

The Front Row Solution
Front Row knows too many sales departments are working with customer relationship management solutions that cater to almost everybody but the salesforce. We know that the salesforce is a mobile group, which is why we’ve designed our mobile app to get to the heart of sales reporting. If you’re ready for this kind of efficiency, contact us today.