When Steve Jobs introduced the concept of the iPad, he said
that tablets were going to fill a gap between cell phones and laptop computers.
There were some tasks that a laptop could do, but it was a bit cumbersome. Other
tasks could be completed on a phone, but screen size and a lack of speed might
make it less than ideal.
A tablet, however, would be a perfect fit for tasks that
required the portability of a cell phone but the speed and visibility of a
laptop. Critics were a bit skeptical, but a few years later tablets are
everywhere.
While consumers love to read and surf the Internet on
tablets, they are becoming indispensable in the business world. Sales
organizations are finding that when they use tablets to implement mobile CRM, their sales process is revolutionized,
resulting in improved efficiency and increased profits.
Here are a few
reasons why mobile CRM and tablets
are the right combination to get your sales organization on a growth
trajectory:
Mobile CRM Eliminates the Inefficiency of a Laptop for
Sales Presentations
In some industries, sales reps are forced to grab a minute
of the decision-maker’s time between customers. Waiting for a laptop to boot up
is not an option. The ability to look at order history, demonstrate new
offerings and answer questions on the spot make mobile
CRM on a tablet a game changer for sales reps.
Tablets Eliminate the
Need for Paper Brochures
A tablet allows a sales rep to quickly pull up a PowerPoint
or video demonstration to profile a new product or service. If the customer is
intrigued, the sales rep is able to check real-time inventory immediately and
place an order for the customer. Sales organizations can eliminate the need for
printing brochures, a significant savings that will quickly replace the cost of
the tablets.
Sales Reps are Able
to Enter all Data During the Sales Call
Instead of getting back to their office with a list of items
to complete for customers, sales reps can enter orders, check inventory and
makes notes about possible opportunities while they are standing in front of
the customer. Data entered into the mobile CRM
is fresh, allowing sales managers to access quality information for sales
reports.
Sales Managers Enjoy
Full Compliance From Sales Reps
Sales reps tend to avoid activities that they perceive as
taking away from time selling. When mobile CRM
allows them to enter critical information in a few seconds, they no longer
think of sales reporting as a task that robs them of sales time. They will
quickly see the connection between using the tool and increased sales and
profit.
Front Row
Solutions provides a mobile CRM
that can be used as a stand-alone tool for your sales organization or it can be
implemented to interface with your legacy CRM
solution. Call us today to find out how we can develop a customized CRM system for your sales reps that boosts
profitability and efficiency.
