Your customer relationship management system (CRM) is a great sales reporting tool. Your sales
reps enter all data after a sales call and provide your sales managers with the
information to generate quality reports for decision-making and forecasting.
However, are you utilizing your CRM
for lead management? Every sales rep knows the value of a qualified lead, but
many sales organizations are not harnessing the power of their CRM to work with the marketing department in an
effort to produce quality leads. Here are five
reasons why your CRM is the
tool you need to generate qualified leads:
Clean data leads to
customers. Your sales
reporting tool can drive up sales and lead to better productivity within
the sales process, but consider how that data can also convert leads to
customers. With your CRM, you can
get a comprehensive view of your leads. CRM
systems can manage intricate lead data to help you determine which leads are
most likely to transition to customers.
CRM can
analyze and automate marketing campaigns. CRM
software allows you to create marketing campaigns that identify the
opportunities or leads most likely to respond to a particular campaign. Whether
you choose mass mailings, an email blitz or other format, CRM makes the process automated and gives you data
to tell you how to accurately measure the results and make improvements for
future campaigns.
CRM
allows you to filter data and monitor opportunities. Your sales reporting
tool helps you see the data you need to close sales faster. You can refine your
sales process, learning how to best apply the activities to each lead to
convert them to customers. With a nimble CRM
software system, you will be able to view and filter information so that you
are accessing the information most important to you.
Your sales reps will
enjoy collaborating with other departments. Not only will your sales reps
be able to engage with one another on your CRM,
but your software should provide the ability for checking schedules, customer
information and delivery instructions across all departments. Your business
will be able to interact with customers as an integrated, unified team, giving
you an edge over your competitors.
CRM gives
your leads meaningful placement in your pipeline. Your CRM software can help you understand the data
surrounding leads and accurately place and value them in your sales pipeline.
You can also automate follow-up activities to prevent losing an opportunity
while working with other customers. If your sales reps lose track of smaller
leads while going after bigger opportunities automatic updates can make a
significant difference in the way they convert leads to customers.
Front Row
Solutions offers the kind of up-to-date sales reporting tools that help you
manage your leads and turn them into sales. With mobile technology that links
all information to the various departments in your organization, you can manage
the data and create targeted marketing campaigns. Call us today to see how our
tools can help you better manage your leads and turn them into customers.
