Customer relationship management can be an important tool
for managing your sales team and building your business. Too many systems
created for customer relationship management, however, are often not used by
sales reps. What could be the central hub of the sales team is instead a
dreaded task left for the last minute.
Front Row Solutions has addressed that gap in sales reporting
by developing a system created by sales representatives for sales
representatives. While many customer relationship management tools are designed
by technicians, Front Row Solutions provides a concept that provides an answer
to all the complaints sales reps have about traditional reporting software.
Instead of a tasks pushed to the edges of the work week,
customer relationship management should be integrated into every sales
interaction. It can improve efficiency and drive up sales, providing accurate
information to various members of an integrated team.
A great sales team relies on integrated information from
receiving a lead in a timely way to following up on an order to make sure that
promises were kept and the relationship remains positive moving forward.
When effectively designed, customer
relationship management should provide the following four areas of
impact for your business:
- The full customer picture. In many
businesses, each unit operates with limited information about the
customer’s contact with the company. When customer relationship management
is working for your company, sales staff can access an invoice status,
view email history and customer service interactions. Any follow-up
requirements can be quickly met.
- Customer service gets a lift. A
good customer relationship management tool that integrates with the
enterprise resource planning (ERP) system allows the sales staff to
examine whether a relationship with a customer is remaining positive. When
the customer relationship management and ERP are integrated, they can view
order fulfillment history, as well as whether the customer is making timely
payments.
- The sales process is cleaner. The
use of a good customer relationship management tool allows for the sales
staff and management to measure the effectiveness of various sales
techniques. Through the system, management can examine whether calls or
personal visits, for instance, result in a higher closing rate.
Integration with a phone system means that even phone calls and voice
mails are logged for examination.
- Reps are freed up to do what they do best. Sales reps do not enjoy tracking down delayed orders or making multiple calls or emails to customer service or operations departments. An integrated customer relationship management tool means that sales reps are selling, which means better job satisfaction and reps that stick around.
Front Row Solutions
can provide a customer relationship management mobile tool that streamlines
your sales process and keeps your sales reps out selling. Call Front Row
Solutions today to see how you can leverage our customer relationship
management data to launch your sales team to the next level.
