1. Benchmarking Information Over Time
Your best shot at knowing how your clients behave is by tracking data over time. When you benchmark you know where you’re performing well and where you need a little help. It’s the key indicators that become obvious through benchmarking. For instance, your biggest key indicators are probably retention, customer satisfaction and how much money you’re spending per call. When you are tracking benchmarking information, you’ll know what areas need to be brought up to industry standards.
2. Pinpoint Your ROI
It’s difficult to determine if your CRM is paying for itself if you don’t have the data on which to base any hard facts. Analytics help you to demonstrate the value of your CRM. A chief financial officer thinks this way all day, and without analytics, that CFO can’t get to the bottom of anything related to the value of the CRM. Furthermore, without the analytics information, your organization won’t know what areas of your CRM need more attention.
3. Get to Know Your Customers
4. Build More Accurate Future Models
Benchmarking information over time allows for more accurate predictive modeling, which means you’ll have a more timely reaction when a customer is on the verge of making a decision that could cost you money. For instance, predictive modeling works when you’ve analyzed your data and found pinpointed customers who might be on the verge of doing business with you again.
Your best data comes from your salesforce. Make sure they’ve got the tools they need to make sales reports by contacting Front Row Solutions today. We’ve got a mobile app that will keep those sales reports coming in, quickly and easily.