It’s now widely known that most sales people only spend about 35 percent of their time on sales calls. At the same time, companies invest $18 billion in CRM software solutions while only half of them see a positive adoption rate. If your company has invested in a CRM solution with the intent of seeing a strong return on investment, you’re among the many that are startled by the lack of return you’re getting.
While it’s true that humans have a natural reluctance to develop new habits, including habits related to more efficient work processes, you can still get the most out of your CRM when you add some automated processes that suit the way your sales staff works.
Many sales people are highly mobile. Rather than making calls or sending emails, they’re on the road, visiting clients in their offices and conversing face-to-face. Is your CRM allowing them access to the tools they need on their mobile devices? You’re looking for more revenue and having the right tools for the right people is vital.
If you’re not getting a good ROI on your current CRM solution, you probably didn’t spend much time looking into what your sales staff actually needed, or you overestimated their ability to take on a new solution quickly and without much resistance.
Most companies need help improving their productivity and jumping into a new CRM solution often isn’t enough. Most CRM solutions need an add-on to help their sales force fully realize the potential of the solution.
Front Row’s solution is easy. The text message sent from the sales rep goes to a Front Row server from the Android, iPhone, iPad or Blackberry device. Computers can also be used to enter the information. Once the message is sent, the sales rep that sent it is identified. The record also identifies the client they called, and the date and time is stamped within the message. The information is then populated into the customized dashboard and the analytics database is quickly updated with the information.
With automation like this, you can stop counting losses and start reaping benefits.