Brian Blau, research director at Gartner, said by 2017 apps will no longer be confined to smartphones and tablet computers – consumers will be wearing them on various devices and you’ll see them in your home appliances, cars and elsewhere. Integration into everyday life will be mainstream and developers are stepping up to the plate to make this happen.
The average consumer spends about 2.5 hours a day on their smartphone and/or tablet and about 80 percent of that time is dedicated to the applications they’ve downloaded. Consumers are accustomed to working within apps and sales reps are no exception. Mobile apps are expected to become increasingly important to your sales representatives who want them integrated into their customer relationship management solutions.
The problem is that many CRM vendors have failed to build their features around what your sales reps want and need. Therefore, the adoption rate for these mobile apps has been fairly poor. Customer relationship management solutions are often geared toward executives, even though they’re built with tools that can assist sales reps in lead generation and customer service.
Front Row Solutions listened to the needs of sales reps and built a mobile solution that offers quick and easy use. Furthermore, Front Row included a camera feature in the mobile app that allows the sales rep to use it for any number of purposes. For instance, if the rep has a picture of a contract, they can include it in their report and automatically notify the appropriate parties that the picture is attached to the report.