For most sales reps, customer relationship management (CRM ) is a dreaded chore. After a long day talking
with contacts, they cobble together projections of their opportunities from
scribbled notes and conversations now fuzzy in their heads. For many reps, CRM is not relegated to the end of the day, but
instead to the end of the week or whenever their sales manager orders them to
catch up. By then, data may be spotty, at best.
With laptops in the hands of many sales reps, it may be hard
to imagine that logging information would be such a problem. However, there may
not be time to log in to a computer between calls and laptops can be cumbersome
to lug along to appointments.
As a result, the maintaining of CRM
often becomes a constant source of frustration for both the sales rep and the
sales manager. Both need reliable data and data management tools to do their
jobs, but it also should not interfere with the time a sales rep needs to go
out and sell.
With smart phones and other mobile devices, however, there
is an opportunity for sales reps to have the same information with them on the
go that inside sales reps enjoy when they make calls. A mobile
CRM app allows any mobile device to accept and display the important
details from a sales call.
A CRM app
allows sales reps to quickly check customer data before walking into a meeting,
and then they can update the account while they are walking to their car.
Before they head out to their next meeting, 30 seconds may be all that is
required to log notes about the customer or opportunity and review information
about their next appointment.
A CRM app also
allows all departments of your company to interact and keep one another
informed. If a customer had a late delivery the day before, for instance, a
sales rep knows before heading into the meeting that they may need to do some
damage control to keep a customer relationship positive.
In addition, a CRM
app allows your sales rep or sales manager to set up reminders for next steps
or updates that can help drive sales. This cuts down on the number of times
your sales manager and sales rep need to talk or send emails to check up on
opportunities.
A CRM app can
help your sales manager use the most up-to-date information when identifying
areas that may need training. If your sales reps are updating the customer
information immediately after a meeting, your sales manager is better able to
determine which parts of the sales process are strong and which may require
additional training.
If you are looking for a CRM
app that streamlines your sales data collection and frees up your sales reps to
get out and sell, give Front Row
Solutions a call. We offer mobile CRM
apps that integrate seamlessly with your existing CRM
tools or can provide a fully integrated CRM
solution for your company.
