It’s important to have goals established, but you have to think about the process rather than the outcome when it comes to engaging a prospect, which is why prospect tracking strategies should include implementing a campaign-like approach.
Instead of making cold calls that are never returned try to add your prospects to a customer relationship management (CRM) system that helps you organize your relationships as well as track your prospects.
If you’ve been around long enough to work with different CRM systems, you know that a good many of them aren’t exactly built for the sales process, which can make prospect tracking difficult. However, when the sales department is equipped with a CRM tool that includes a robust interface and reporting tools that are easy to use, they have a much higher success rate with everything from accountability, coaching opportunities and entering useful information that everyone can learn from.
Front Row Solutions has built a mobile app that sales departments are using to great success. Our solution allows sales reps to send back detailed reports, from the field, in under a minute. If you’re currently struggling with your CRM and reporting tools, contact us today.