1. Get your CEO and other senior level people on the road visiting customers.
Get them out visiting customers now. The reason is simple. They have the ability, by nature of their title, to get into conversations with people and about things many salespeople can’t get. It’s their ability to have these meetings that will many times open up significant new leads.
The beauty is these new leads is that many times, they involve strategic opportunities your buyer or person you work with may not even be aware of.
2. Use the tail-end of 2011 and the first few days of 2012 to network like mad.
It’s good old-fashioned talking, but it’s one of the few times of the year when you can get many people to even talk to you. Don’t waste it!
3. Develop your plan now to go after the really big opportunities you have in 2012.
4. Build awareness early.
The method you use may vary, but the sooner you start doing it, the sooner the awareness can turn into actual business. Best thing of all is many times it means the customer or prospect will call you to do business. I like this, because in my book, a customer who calls you is a full-profit customer. They are motivated to do business with you.
5. Commit on your calendar a dedicated amount of time each week to prospect.
6. Feed your positive attitude.
A positive attitude is not self-sufficient. It must be fed — by you!
Let’s make 2012 a great year. The only thing holding you back from having a great year is yourself.