Wednesday, September 5, 2012

What is the Best CRM for a Web Design Company?


Client Relationship Management (CRM) solutions can benefit any company in nearly any industry—providing better control over marketing, sales tactics and efforts to build strong relationships that keep customers coming back for more. If your business is web design, CRM can bring more clients through your door seeking your web design expertise. But there are several general tips for CRM in all industries that can ensure you get the results you need.

A good CRM system should easily integrate with your business and help your operations run efficiently. Here are some tips.

Good CRM components for all businesses
  • Implement an effective E-Commerce platform for your own site’s web design. Be sure your business site has all the tools implemented to let you add or edit or change the services or products you provide. It’s best to be able to update any relevant information into the system at a moment’s notice. For example, a good CRM web design will allow you to upload several images per product offered, which lets your customers size up and zoom into your offerings.
  • Utilize Email Marketing in Bulk. Use bulk email to communicate more easily with your web design clients. Most effective CRM systems offer the ability to obtain instant reports telling you who has received your email, even if they have opened it.
  • Account Management System. A good CRM would allow you to view all you need to know about a customer with just one simple click. It should easily keep track of your client’s order history, invoices, payments, and more.
  • An Effective Calendar. Another vital CRM component to your site should be an effective portal that allows you to manage reminders, task allocations, important meeting dates and times, job status, to do lists and other features to keep your business running smoothly.
  • Leads Management. Managing your potential clients matters, too. And there is statistics software that allows you to see a marketing campaign’s success in generating good leads for the services you offer.
  • Content Management. Good CRM needs a good CMS (content management system) that lets you can easily add, change and delete your content on your site. It enables you to ensure that nothing on your web site is set in stone and you can easily optimize it for the good of your business. In addition, good CMS allows you to always enhance your site to increase your search engine popularity. And we know how critical search is to the success of any business.
In short, there are many, many options for good CRM for all types of businesses and professionals. More robust options are right for big business, and some are tailored for freelancers and smaller businesses like many design firms.